Magazine
advertising increased use of color printing than newspaper ads. As the general magazine
printing relatively exquisite, meticulous paper,
so advertising works would be better to spread the authenticity, meanwhile
requirements magazine advertising pay more attention to use of color in the
design process, full screen visual appeal. For example, in promote its food,
clothing, interior decoration items, luxury lamps, new cars and other ads, is
obvious value in vivid colors.
Methods /
procedures
1. In these ads,
color can tell people these products advantages and features more vivid than
words. If consumers have seen the packaging or trademarks of certain foods in
the magazine ad, then they will be easier to identify it in the supermarket,
and quickly make a purchase decision. A magazine advertising works, compared
with black and white advertising, two-color advertising and color advertising,
its notable rate is different.
2. It can be
explained color advertising can attract more readers than black and white
advertising or two-color advertising. Some psychological studies have shown
that, after add color to the posters, increased attention to the impact of
higher rates of female consumers. Thus in magazine advertising design process,
for some directed to women as the main target audience of advertising, greater
use of color images, or to be rendered in color, can greatly improve the
attention of your ads. Of course, the cost of color ads will be higher, but the
rate of increase readership color advertisement increasing rate higher than the
costs.
3. Graphic
designers have found that warm colors advertising are more attractive than cool
colors advertising. Many magazine advertising are often using warm colors-based
design methods. In the use of color magazine ads, we need to consider a variety
of colors symbolic meaning. In some occasion’s gold and silver can manifest
luxurious if used properly. Yellow performance is a symbol of elegance. Green
performance relaxation, rest, symbolize natural, healthy and fresh. Black means
solemn, serious, and so on. Advertising design must be based on its content and
visual effects selected warm and cold tone.
China Printing
Masters Co. Ltd. is a professional manufacturer of various types of packaging
and printing product. The main production is magazine printing, paper bags, catalogue printing and book
printing and so on.
China printing export Co. Ltd. is a powerful China printing company. Founded in 1994, now
we have more than 200 employees and 8,000 square meters of factory area.
China printing export Co. Ltd. is a good
partner. Due to competitive prices and satisfactory services, our products gain
very good reputation among the customers at home and abroad. Now we would like
to develop more worldwide business relationships. We will try our most efforts
to supply the best quality and service if we have the opportunity to work for
you. We wish to establish good cooperation relationships and develop together
with you.