1. Industry definitions
(1) Package printing
Packaging printing refers to the packaging with decorative patterns,
patterns or text, in order to make the product more attractive or more
illustrative
(2) Publication printing
The publication printing is the technology that refers to original
manuscript such as the text, picture, photos etc. making by the plate, ink,
pressure and other processes, so that the ink transferred to the surface of
paper, textiles, leather and other materials, bulk copy the content of original
manuscript.
2. Industry scale
In China, package printing services has a
trillion market scales. In the past ten years, because the gross output value
of packaging industry, China becomes the second largest packaging industry
country in the world after the United States. In 2014, the total output value
of China packaging industry was 14800 hundred million RMB, the packaging industry's
social demand and the scientific and technological content are increasing day
by day, and it has become an important supporting industry for economic and
social development. The printing product structure meets the popular demand,
meanwhile showing the trend of quality, individuation and customization. The
green printing and digital printing develop rapidly.
3. Financial standing
(1) The average income of the packaging printing company is 1 billion 650 million RMB
(2) The average profit of the packaging printing company is 41 million
100 thousand RMB
(3) The average gross profit margin of the packaging printing company is
13%
(4) The average asset liability ratio of the packaging printing industry
is 39.5%
4. Industry situation at present
(1) Small businesses tend to be more
From the layout, printing enterprises are relatively dispersed, is not
conducive to the daily supervision of the printing industry. From the
perspective of enterprise scale, printing enterprises are larger in coastal developed
areas, while printing enterprises in inland areas are relatively small. From
the point of view of business structure, only a small number of enterprises with
sufficient supplies, while most enterprises supply tension. It is precisely
because of the small printing enterprises is more, there are low grades,
redundant construction and other phenomena, many enterprises do not have their
own characteristics, the proportion of high-tech applications in these printing
enterprises is still very low.
(2) Low labor efficiency
Printing has the functions of increasing the added value of commodities,
improving the grade of products and enhancing consumption. But compared with
the developed countries, the total output value of China printing industry is
still very low. There are digital as evidence: at present, China total output
value of printing industry accounts for only about 4% of the total output value
of the world's printing industry, while accounting for only 2.5% of the
national GDP. And the efficiency of printing industry in our country is
relatively low, even less than 1/10 of developed countries. Labor efficiency is
determined by a variety of factors. On the one hand, it depends on the
technological innovation and transformation of enterprises, and on the other
hand, it depends on the overall improvement of the quality of employees.
(3) Regional development is uneven
The development of printing industry is closely related to the
development of regional economy, which is determined by industrial
characteristics. It is noteworthy that uneven regional development of the
national economy has also directly led to the uneven distribution of China printing companies. This
situation has caused a waste of printing resources; two, enterprises have not
enough competitiveness; three, it has hindered the printing enterprises'
self-development.
(4) Equipment polarization
The equipment level of China printing industry is uneven, obviously the
formation of polarization: in the market there are variety of high-speed,
high-grade, in the world's leading imported printing machine, there are also various
low technical content and poor quality equipment. Most of the small and
medium-sized printing enterprises, for lack of funds, mostly use medium and low
printing equipment. Many printing companies buy second-hand imported printing
equipment, many small-scale enterprises use the old press, the printing process
is also backward production equipment, some printing equipment is nearly aging.
And compared with these small and medium-sized enterprises, some large printing
enterprise equipment is more advanced; its equipment is complete, high degree
of automation, stable performance, able to print all kinds of high-end printing
products. This weak and strong situation shows that the overall strength of China
printing industry is inadequate.
(5) The industry is scattered and the market concentration is low
The total number of packaging enterprises in China is 300 thousand, of
which 20 thousand enterprises are above scale, and about 90% for small and
medium-sized enterprises, showing a cluster of small capacity, research and
development ability is not strong, slow transformation and so on. Most of the
listed companies in the packaging industry have only about 2 billion RMB in
revenue, compared with trillions of total market, the volume is very small, and
the largest enterprise market share is less than 1%. Compared with the United
States International Paper IP paper packaging market share of 27%, BEMIS
plastic soft packaging market share of 20%, China Packaging leading enterprises
market concentration is greatly improved.
(6) The packaging industry has defects
The long-standing structural overcapacity and excessive reliance on
energy and resources consumption, the ability of independent innovation is
weak, the competitiveness of enterprises is not strong and industrial scale and
economic benefits are not commensurate with the structural and quality defects.
5. Policy and environment
(1) the press and Publication Administration formulated the
"fifteen" development plan, put forward: book printing will increase
from 32 billion 621 million sheets to 44 billion 200 million sheets, and increased
from 10 billion 4 million to 11 billion of journal sheets, newspapers increased
from 76 billion 300 million to 107 billion 700 million copies printed sheet, there
are need total increase of 38 billion 939 million copies of the volume. Judging
from the past two years, these figures appear more conservative, such a large
amount of printing, it is bound to increase the demand for printing equipment.
(2) the last two years of National General Administration of press and
publication printing enterprises were rectification, access for re registration
and new application of new printing plant increase the threshold (such as the
amount of assets and equipment etc.), promote the technology and equipment of
printing enterprises to upgrade, update equipment.
(3) In order to promote the printing industry production process,
equipment and product upgrading, publishing department approval submitted to
the SETC has announced the two batch of "the elimination of backward
production capacity, process and product catalog" news, but also promote
the upgrading of printing equipment.
(4) The press and Publication Administration formulated the gradual
implementation of 880mm * 1230mm format (usually large format) regulations,
although temporarily allowed small format (787mm * 1092mm) and in the presence
of large format books, but the general trend is 787mm * 1092mm format and the
machine will be phased out, the machine will eventually replace the large
format small format the machine.
(5) The state issued the "12th Five-Year" period development
plan pointed out that, with technological upgrading and green environmental
protection as the key point, to speed up the promotion of digital technology,
and adhere to the development of printing and duplicating industries.