In recent years, with the new generation of
"post-90s" young people gradually becoming the main consumers of the
society, the consumption demand is constantly changing. Variable data,
personalization, interactive marketing and other new demands are filled with
the eardrums of label people, and the commodities show a diversified
development. Label printing, as a
branch of printing with great potential, has increased the penetration rate of
digital printing in this market.
From the perspective of technology, relying
on the mature development of digital printing technology, major digital printing manufacturers are laying out
their products in the Chinese market. It is expected that by around 2020,
digital printing equipment in the Chinese market will exceed 50%.The domino
full color digital printing presses N610i abroad has been installed around 110
units, equipment technology, unique fine texture I - Tech "wise move
(ActiFlow)" technical ink circulation system, the I - Tech "net
prepared (CleanCap)" the print head automatic cleaning and automatic
capping technology can make N610i in capacity, quality and label printing
effect on the durability of first-class performance; Truepress Jet L350UV
single-stroke UV inkjet printing system launched by Japanese screen company,
the unique grey level sprinkler system can spray about 80 million ink drops per
second. The Tau330 digital UV inkjet label printing solution pioneered by Fuji
xerox in 2017 has a maximum resolution of 720dpi x 1260dpi, a high resolution
level that is rare in the entire UV digital inkjet area There are indications
that technological advances will further increase the market share of digital
printing.
From the perspective of application,
variable data, personalized short order business is increasing. For label printing companies, the
introduction of digital printing equipment can meet the personalized needs of
customers, personalized products have become the mainstream of The Times. Second,
it can fill the "vacancy" of its own business and win more profit
space. After the introduction of digital printing equipment, we adjusted our
business model, reduced production costs and gained more profit margins.
