The printed packaging of handbags not only
provides convenience for shoppers, but also provides an opportunity to promote
products or brands again. The design is exquisite carry bag can make a person
fondle admiringly, although carry bag to have marked trademark or advertisement
on, the customer also can be willing to reuse, this kind of carry bag already
became at present most efficient and one of advertisement media of good quality
and cheap price. The graphic design of handbag design does not stick to one
pattern, in modern packaging design, often do not use realistic techniques, and
the use of points, lines, surface free form, in a lot of fashion commodity
packaging design is widely used.
The purpose of handbag printing design is to pursue the rationality of its
function on the behavior of carrying goods, and at the same time to convey the
information of goods or to display a corporate image or a cultural atmosphere
of personality.
The design requirements of the handbag
should be simple, strong, relatively low cost, pattern design should pursue
novel, simple, reflect the concept of freedom, avant-garde, while giving play
to the promotion, dissemination, display of various functions. Protective,
storage function of the handbag, is one of the visual flow of the media to
convey the image of the product, the requirements of the handbag packaging are
mainly reflected in two aspects: 1, the product itself has a relatively high
grade and high quality, so the relatively high requirements.2. The publicity of
the product's image should endow the handbag with distinct commodity
personality or the pursuit of enterprise cultural quality.
Handbag design general requirements is
concise and easy, positive bag design and printing process in general is given
priority to with company logo and company name, or with the company's business
philosophy, design should not be too complicated, can deepen the consumer
impression of the company or product, achieve good publicity effect, handbag
design printing to expand sales, establish famous brand, and stimulate the
desire to buy competitiveness has very big effect.
As the precondition of the design and
printing strategy of handbag, the establishment of corporate image plays an
important role that cannot be ignored.
As the basis that the design forms, the
hold of formal psychology is very important, from visual psychology, people is
disgusted with drab and uniform form, pursuit diversiform change, portable bag
design and printing should reflect the distinctive characteristic of the
company.
Handbag
printing is also an important business of the printing company.
