The industrial large-scale production
system is matched with the market demand in large quantities. From the
perspective of terminal consumption, food, beverage, tobacco, medicine,
teaching materials, books and books are the basic survival needs of the public,
with large quantity, wide range and stable demand. The industrial of book printers in China large-scale
printing production system serving for it will exist for a long time. In these
areas, even if the comprehensive use cost is reduced, the status of digital
printing in the industrial large-scale printing production system is difficult
to change. Therefore, the study of the future of digital printing is not to
explore what value-added potential of digital printing in the industrial
large-scale printing production system, and what opportunities to carry
forward? The research on the future of digital printing is from the perspective
of the future development of printing industry, the change of printing
production and operation system and the role of digital printing in the change
of market demand structure.
From this perspective, first of all, we
should note that China's economic development has reached a new stage. With the
increase of family income, the content of mass consumption has begun to change
from basic survival needs to spiritual experience needs. The demand of non-
necessities is characterized by the pursuit of differentiation, and its
proportion in household consumption expenditure is greatly increased, which
will have a profound impact on the connotation of domestic economic growth and
printing market structure, also for the book
printers in China.
Secondly, the impact of the Internet on the
public's lifestyle and industrial production mode, and the impact on the
structure of printing orders: first, the market demand for paper carriers has
rapidly shrunk (such as books, newspapers, paper tax receipts, direct mail
bills, etc.), and the paper carriers have changed from the original only choice
to one of the choices, resulting in the reduction of order quantity; secondly,
online shopping and related time limit It reduces the order quantity caused by
the change of production mode from mass production to multi batch production or
on-demand production; thirdly, the order batch reduction is caused by the
transformation from large-scale centralized production in the same place to
collaborative production in different places.
Thirdly, when the order quantity decreases
in book printers in China, another
need to pay attention to is the time factor behind the order batch reduction.
As far as the cost of order production management is concerned, even if the
quantity of orders is reduced, considering the transportation and storage
costs, the cost of production in one place and one batch may not be lower than
that of production in other places and multiple batches. One of the more
important factors that make enterprises have to adopt different places and
multi batch production is the shortening of the delivery period of supporting
products. This is the concentrated embodiment of the stage of national economic
development, the acceleration of the pace of social life by the Internet and
the market competition of enterprises.
Finally,
the combination of digital printing and the Internet is another force to change
the structure of printing orders. As a non-plate printing technology, digital
printing sheet printing, no batch threshold limit. This provides technical
support for the expansion of printing service scope to the terminal market, and
the Internet creates conditions for aggregating these zeros, scattered and
short-term terminal needs and forming a profitable business model. In recent
years, the rapid development of domestic graphic printing enterprises is the
embodiment of the expansion of printing service scope of book printers in China. With the development of the national
economy, the printing demand of the terminal market has great growth potential.
The proportion of service-oriented commercial printing enterprises in the whole
printing industry will also increase significantly. The printing demand of the
terminal market is mainly small batch.
