The beginning of 2012 for the printing industry in terms of not very smooth, sluggish market did not show much of a turn for the better, but the premise of the global economic crisis, the china printing industry still reflects the amazing anti-strike capability. Recalling the history of several thousand years of the development of printing technology, the transformation of the printing industry has been engaged in, and the quadrennial drupa also bring a lot of cutting-edge technology, today to talk about the printing industry in the first half of 2012 several major changes taking place.
Cross-media transformation is more urgent
InfoTrends found in a study of cross-media services for more than 280 chinese printing company, 58% of the survey is to provide some form of cross-media services, and a variety of results. In addition, 29% of respondents are planning to in the next one to two years to increase the cross-media services. Successful suppliers through value-added services revenue increased 9% -10%, more than 13% increase in the amount of digital printing. Printing service providers must have the ability to enter a effective integration in the field of printing, mobile communications, social networking and online media. Vendors must expand commercial services, to help suppliers to enter a more complex market environment.
These data also allow people to gradually come to realize cross-media to spread more than just hype, it is the future development trend of Graphic Communication. The controllable marketing market-based printing and the mass media in the past there have been many cross-media dissemination select. With the rapid development of mobile devices, social media, online media and interactive media, those forms of media that we are well-known to be expanding.
SaaS concept is applied to printing companies
SaaS (Software-as-a-Service) is considered the most important software industry in the past decade. The SaaS concept of applications has been popular in the china printing companies. Done according to InfoTrends survey shows that 31% of the printing companies used within the enterprise the SaaS philosophy, another 25% is ready to start a year later. SaaS concept (Software-as-a-Service) can be seen as a means of specific software outsourcing business use. Usually print service providers SaaS for software support services, such as online printing orders or activities of project management, also for like accounting system used in the financial and customer relationship management.
According to the survey, the the true SaaS industry in China started in 2007, with the gap between Europe and the United States and other countries about 5-7 years, and the size of the market is still small. Although the SaaS industry in China started late and the emerging concept is not well known to the general public, but the market potential is huge. However, the trend of the times before the most users do not trust their critical data stored in places other than their own, or take a wait-and-see attitude toward this part of the investment, how to convince the user to do service channels is now a hot topic of concern.
The rise of digital color printing like magazine printing cataloge printing
With the rise of inkjet printing, digital color printing is also gradually penetrated into every corner of the printing industry. For many businesses and users, digital printing means that the development of business opportunities. In recent years, InfoTrends has been continuously printed retail sales makes estimates InfoTrends had predicted at the beginning of this year, color digital printing annual sales at a compound annual growth rate will reach 5.4% in 2015.
2012, InfoTrends survey of more than 300 internal printing and commercial printing, the results showed that 62% of respondents said that the collection of paper, digital printing production achieved growth. At the same time, digital color printing with the Internet teamed to create a lot of benefits. Strong combination of digital color printing with the Internet can significantly improve the efficiency and profitability of the business of printing companies, to reduce the chance of error printed documents, but also reduce printing companies, customer service and sales burden. Allow customers to fill out the online order type, the number of copies printed, paper type and finishing requirements and delivery time, the production process of the printing companies can be greatly simplified.
Workflow automation is essential
With the personalized demand growth and the steady decline of the print volume, streamline processes critical in the entire printing process, the printing industry is also going through the evolution of industrial production from the traditional manual, advances in technology also means that printing companies end increasingly strong demand to end automation, automation of production processes more simple, reduced working hours but also cost savings.
The technology continues to evolve so that workflow automation is no longer a fantasy. For printing companies have automated processes, its profitability has been demonstrated. Enterprises with the best and latest process to maintain optimum efficiency, will inevitably succeed. The 2012 smart printing vendors will find ways to reduce labor costs and get the maximum benefit from its production staff who.
This year's Drupa 2012, the mixed printing has become a theme, when more and more printing companies of interest in digital printing and offset printing mixed production mode, the combination of the two printing process workflow born. This workflow to add production files through single channels at once, only need to choose the right before printing production process to avoid the middle generation product, saving the cost of running and maintaining an additional workflow and reduce data replication and input the number of parameters. By this term drupa, we also see the new clues workflow solutions.
