Catalogue is business
services of heading direct contact with consumers. Catalog design not only
conveys a variety of information business, cultural industries, but also
conveys enterprises, business companies� specific concern for consumers. It is
consumer awareness of enterprises, learn merchandise cultural information and
interact directly with the business window. Catalogue is based on one or
several main line made related pictures, color pages stapled or attached
to the same combination of style pocket folder in a certain order including
corporate presentations, product, eligibility honor, video ads, and even orders
and other visual information. Today's society has entered the information age,
emergence of many new medium of information transmission; Design of carrier is
moving digital, network-oriented direction. However, in the medium of the paper
sophisticated catalogue printing, still
with its colorful visual language, spreading comfortable to the touch, giving
consumers a variety of information, but also to consumers interact with
surprise and pleasure. Catalogue
printing design followed composition compact, concise graphical structure beauties.
Good catalog
design should meet the following conditions:
A. catalog design
can help companies endow memorable humane face;
B. catalog designs
establish an emotional connection with the audience. it should be more
thought-provoking way to show prospective clients what they can do. Catalog create
has perceived value marketing approach. Guide consumers to perceive things need
to hold and use. People do not want to see is just a beautiful picture but the
content was bland catalog manual. Good catalog design should produce
difference, increasing the interactive elements, distinctive format and binding
manner, a manner contrary to the practice of using the material, structure
constantly evolving. Industrial catalog is the first soldiers to reach consumers;
the main purpose is to help sales staff to introduce companies or products and
services. Corporate marketing pay attention to the image, catalog design is an
important medium for promotion and marketing company's corporate image.
Catalog’s good or not has a considerable impact on the results of sales, a good
catalog can convey good information for the enterprise, increase customer
confidence, is the weapon to sales staff; a bad catalog or no catalog will make
people feel enterprise very depressed, the sales will take a lot of dark loss.
In fact, catalog
is the directory list of models and other materials. Catalog is the depth of
creativity and mastery of technology, providing you with the most distinctive
professional art design. Whole course with professional design system, be
finalized, color separation, typesetting, production and other prepress
computerization, combined with professional photography and creative arts
experienced personnel, key to ingenious design, precise control quality work--
Creativity and experience, reach the highest level of creativity, implement
creative ideas to make the most complete work, to create extraordinary value
image.
