In recent years, with the popularity and
market competition of technology, China printing inks leading
edge technology gradually lost, other private enterprise product cost advantage
exposed, and continue to expand its market share. A small number of traditional
old state-owned enterprises failed to keep industry technical transformation,
technology has not kept pace market changes, so the situation has produced a
change from the original people to go with us, become our go along with others.
And due to the technology popularity and quality of product homogenization,
products competitive are becoming competitive prices and quality of service.
The success of private enterprise is to take the road of market-driven,
printing ink development ideas as:
1. Develop suitable market use ink
products:
In particular, the introduction of
competitive good cheap products,
occupying the low-end markets, such as paper offset printing inks, plastic
surface printing inks and printing ink and the like;
2. Develop environmentally friendly ink:
Such as alcohol-based gravure printing ink,
waterless offset soybean oil (green) inks, water-based ink (wherein the
water-based ink is Guangdong Province to support the development of environmentally friendly products) and
UV / EB flexo inks and more new inks;
3. Develop high value-added ink products:
Such as industrial inkjet products
(continuous inkjet cIJ, demand drops out DOD), conductive ink,
anti-counterfeiting security ink and other. More varieties of ink, not the same
use, and the use of ink for printing is a technology, ink technology services
are especially important. Not only require service providers to be familiar
with the ink, but also basic understanding of printing technology. Such as what
are the advantages of printing ink, where is applicable, the customer where is,
how to use in order to realize the advantages of the product and so on.
We should find out the customers (including
distributors, use of manufacturers, individual consumers, etc.) for our product
quality and service satisfaction, understanding customer opinions on products:
1. Customer services (such as delivery
channels, delivery, product use instructions, like product presentations, etc.)
are satisfied or not;
2. Availability of new products for
customer requirements or not;
3. Product quality (such as quality
indicators, advanced degree, degree of stability, and deficiencies, etc.);
4. Satisfied with response rate to
customers reflect the information or not, Service satisfaction or not and so
on;
5. Client applications process equipment is
reasonable or not, whether there is reference or improvements and so on.
And gradually form a market (customer) as a
center, and to provide appropriate ink products for customer needs, improve
customer the level of satisfaction for service and ink products, thus expanding
the market share of ink.
In the past ten years, the quality and
quantity of our ink products has undergone tremendous change, but our country
is still a developing country, per capita consumption of printed matter is
still very low, only 5% of the per capita consumption in developed countries,
the ink the usage is very low, coming 5-10 years in China's national economy
will maintain rapid development, large-scale development of the ink is obvious.
The next few years the development of China ink industry, in addition to
increasing the products, but should focus on the adjustment of product
structure, improve production concentration, increase research and development
efforts, increase the technological content, improve quality, increase product
stability, to adapt in today's multi-color, high-speed, quick-drying,
non-polluting and low consumption of modern printing needs.
